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Architect Marc Jöhl has been responsible for the interior design of the Bachmann specialist stores for 25 years. Specialist stores What’s themost important factor for youwhen planning the interior design of the specialist stores? When I’m working on a new project, for me, it’s not first and foremost about the design but about creating an experi- ence. Customers should enter the spe- cialist store and feel satisfied because they’ve found exactly what they were looking for. What are the biggest challenges you face in your work? One of them is the desire to satisfy all the different customer needs. At Lucerne’s Schwanenplatz or on Zurich’s Bahnhofstrasse, a business woman might stop to pick up her lunch while a group of tourists buy their choco- late souvenirs. Both should be able to find what they’re looking for quickly and complete their purchase without having to wait too long. That is also challenging and demanding for Bach- mann staff. You’ve been designing our specialist stores for 25 years – is it starting to become routine? Not at all! The industry is changing all the time. When we started 25 years ago, many bakeries and patisseries were forced to close because customers were choosing to shop at retailers instead. Companies have two choices when the pressure starts to rise: give up, or keep evolving. That’s why, at a time when all other bakeries had minimalistic décor, we chose to focus on a new, creative approach to interior design. This cour- age paid off. What makes Bachmann specialist stores so different? Materials, colours, light – these three factors are key to the shopping experi- ence. Homely materials such as stone, wood and fabric create a cosy atmos- phere. The large, round, illuminated counter is the focal point in a specialist store. It’s comparable to a warm camp fire that offers comfort in the dark. There’s a place for everyone here, so customers can make their selection and quickly receive their desired products. ArchitectMarc Jöhl: ‘It’s about creating an experience.’ From the ‘Flowing Chocolate Wall’ to the church organ in our café, Marc Jöhl has been responsible for the unmistakeable style of our specialist stores for 25 years. The musical lamp ‘chandelier sonore’ in our Lucerne lifestyle café ‘La vie en rose’ is a mix- ture of a chandelier and an organ. ‘Materials, colours, light – these three factors are key to the shopping experience.’ ‘The industry is changing all the time.’ 95