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We are Bachmann Larissa Villiger Deputy head of customer service Monika Culap Manager at Schwanenplatz Elvisa Kumalic Head of administration Gorica Kostovic Head of catering Else Rindom Head of product development Daniela Vetter Head of recruiting Atila Kalayci Manager at ‘La vie en rose’ Rahel Küchler Graphic designer Mirsad Salihovic Manager at Gelateria am Quai ‘Our online shop is clearly arranged and user-friendly. That is essential in order to make sure gets plenty of use. These days, you have to be able to place a small or large order with just a few clicks.’ ‘I started as a trainee in the office 20 years ago, and I’ve been a member of the Bachmann family ever since. We’re a cool team!’ ‘I get ideas everywhere: when I’m shopping, at trade fairs, on holiday and online. Customer feedback is also an important source of inspiration. If, for exam- ple, customers frequently ask for vegan products, that means we need to expand our range in that area.’ Maja Jorgic Head of purchasing Interviewwith Else Rindom: www.confiserie.ch/ interview-else ‘We make the purchase of raw ingredients very simple: anything that we, as connoisseurs, wouldn’t enjoy eating with a good conscience won’t be used in our products.’ 25