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The 4th Bachmann generation The Bachmann brothers make headlines Let us introduce you to the 5th generation Raphael and Matthias are both fathers, and the 5th Bachmann generation is slowly growing up. The entrepreneurs want one thing for their children above all else: ‘It remains to be seen which career they’ll choose. We hope with all our hearts that they’ll find a career they’re passionate and enthusiastic about. Whether their journey one day leads them to our company is com- pletely up to them and less important.’ The 3rd, 4th and 5th generations of the Bachmann family at our production site in Lucerne Matthias and Raphael are known for closely observing the world around them. When something extraordinary happens in the world or an incident in Central Switzerland becomes a talking point, in a flash they create an apt speciality or launch a special marketing initiative. And that makes headlines. Famous figures in chocolate As well as classic Christmas and Easter chocolate figures, we’ve also created figures related to note- worthy topics and individuals. For example, following his election, US President Donald Trump was featured on our shelves alongside the slogan ‘Make Easter Great Again!’ Matthias and Raphael Bachmann have shared many more stories from their everyday lives in two podcasts: in a conversation with the Central Switzerland Chamber of Industry and Commerce (IHZ) and in the ‘KMUStorys’ (‘SME stories’) podcast from the Swiss Venture Club (SVC). Comfort food for commuters In 2017, when Lucerne station was closed for days due to an accident, Confiserie Bachmann employees handed out comfort food at the spot where buses were departing from. The comfort food consisted of 3,500 free croissants, and one in 200 bags contained a ‘Pink Pass’ – a voucher for a journey to work with the Bachmann company car. An awfully sweet family Sometimes, our unconventional specialities and marketing initiatives suddenly put us in the limelight – as this article from Schweizer Illustrierte , which features us as an‘awfully sweet family’, demonstrates. www.confiserie.ch/ SVC-Podcast www.confiserie.ch/ IHZ-Podcast 19