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The 3rd Bachmann generation Big dreams In 1965, in a small local bakery in Lucerne’s Wesemlin district, Raymond Bachmann and his 15 employees were supplying the local people with deli- cious baked goods. Business was good, and customers were happy. The history of Confiserie Bachmann might have ended here if Raymond had not had big dreams that he wanted to realise. And big dreams required big facilities. In 1980, the local bakery moved into new production facilities on Lucerne’s Werkhofstrasse that covered an area as large as 15 tennis courts. This was a risk that many people advised Raymond not to take, as supermarket chains were becoming an increasing source of competition for small bakeries. But his courage paid off. Today, Confiserie Bachmann is a company with over 500 employees and 20 specialist stores. It is as much a part of Lucerne as the Water Tower. Trendsetter With his unconventional ideas and in- fectious passion, for decades Raymond Bachmann made sure that people were talking about Confiserie Bachmann. He made a splash by launching chocolate specialities in special boxes to com- memorate the fire on Chapel Bridge, landed a spot in the Guinness Book of Records for his 18-tier cake, and delivered Swiss pralines to the Ameri- can upmarket department store chain ‘Neiman Marcus’ in the 1980s. Just like back then, today Raymond Bachmann has a global network. Lively discussions with colleagues in the US, Asia and other European countries continue to open his eyes to other perspectives and allow him to identify trends. Bachmann pink By the way, Raymond also invented Bachmann pink. In the 1970s, he decided to have the front of his small local bakery painted pink. And that Patron Raymond Bachmann Courage, passion and big dreams Once upon a time, there was… a young baker’s son with unconventional ideas, big aspirations and a sincere tenacity. Raymond Bachmann laid the foundation for the success that our family business is enjoying today. Space shuttle astronauts visit Lucerne for the first time. Raymond Bachmann welcomes them on Chapel Bridge Raymond and Matthias Bachmann in the Wesemlin bakery 14