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7 6 2020 | 6 Opening of a specialist store in Surseepark. With that, Confiserie Bachmann returns to the place where the groundwork was laid in 1897. 2020 | 7 Confiserie Bachmann begins to cultivate spelt and rye bread to Demeter quality in Sempach Station. 2021 | 8 Confiserie Bachmann wins the IHZ recognition award. 2021 Confiserie Bachmann is named the most popular bakery/confectionery in Switzerland by the gourmet magazine Falstaff. 2022 | 9 Rebranding of the Schutzengeli® design and go-live of the new website at www.schutzengeli.ch . 9 The evolution of a culinary brand Think pink – the history of our colour We were pink before anyone associated the colour with sweet things, at a time when, unlike today, no man would choose to be seen carry- ing a pink bag on the street. But we stuck with it and weren’t put off by the sneers. Today, people envy us for our consistent colour marketing. A five-year-old boy was asked by his mum: ‘Did you see that funny pink car drive past?’ Even though he wasn’t yet able to read, he knew imme- diately what was meant and asked: ‘Mum, do youmean the Bachmann car?’ And he was right. Pink is not just pink, pink is BACHMANN. Everybody knows that! 8 1897 1936 1965 1976 1998 since 2006 13 Milestones