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Architect Marc Jöhl has been responsible for the interior design of the Bachmann specialist stores for more than 25 years. Specialist stores How do Bachmann’s specialist stores differ fromothers? We don’t just want to design a shop: we want to conjure up an experience, a feel-good moment. Homely materials Three questions for: Marc Jöhl, architect of Bachmann’s specialist stores such as stone, wood and fabric create a cosy atmosphere. The large, round, illuminated counter is the focal point in a specialist store. It’s comparable to a warm camp fire that offers comfort in the dark. There’s a place for every- one here, so customers can make their selection and quickly receive their desired products. What are the biggest challenges you face in this work? One of them is the desire to satisfy all the different customer needs. At Lucerne’s Schwanenplatz, a business- woman might stop to pick up her lunch while a group of tourists buy their chocolate souvenirs. Both should be able to find what they’re looking for quickly and complete their purchase without having to wait too long. That is also challenging and demanding for Bachmann staff. After more than 25 years as archi- tect of Bachmann’s specialist stores, is it all becoming routine? Not at all! The industry is changing all the time. When we started, many bakeries were forced to close because customers were choosing to shop at retailers instead. Companies have two choices when the pressure starts to rise: give up, or keep evolving. That’s why, at a time when all other bakeries had minimalistic décor, we chose to focus on a new, creative approach to interior design. This courage paid off. You can order the bulk of our range 24/7 in our online shop. Pick up your order from one of our 20 plus speciality stores, have it delivered to your home by post or send a delicious gift to a loved one anywhere in the world. Online shop The shop with special opening hours Almost the entire range can be purchased online: www.confiserie.ch 95