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Hello connoisseurs! How might our great-grandfather have imagined our modern era? Introduction When he was a young baker, the ingredients for his bread were delivered to him by horse and cart, and the oven needed to be lit with wood every day – as was the custom in 1897. These days, our raw ingredients are delivered with a lot more horsepower and the ovens are also easier to heat. Maybe our great-grandfather would take off running if he were here to see that. Or maybe he’d watch with interest. After all, among all the inventions since then, there’s one thing that would be familiar to him: the craftsmanship that goes into all our baked goods to this day. That and our love of special recipes and our desire to make every customer happy. In that sense, nothing has changed since 1897. We’re the 4 th generation to run our bakery in the heart of Lucerne, in partnership with our colleagues on the Executive Board. Together with over 650 employees, we embody the heritage of our ancestors. A lot has happened between now and then. We’ve enjoyed some fantastic success, but we’ve also faced problems that seemed almost impossible to solve. We’ve fought our way through difficult times and had doubts, we’ve celebrated and enjoyed some great moments. In this magazine, we’ll take you with us on a journey into our pink world. Welcome! Matthias Bachmann Raphael Bachmann 4