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The 4 th Bachmann generation The Bachmann brothers make headlines Let us introduce you to the 5 th generation Raphael and Matthias are now fathers themselves, and the 5 th Bachmann generation is slowly growing up. The entrepreneurs want one thing for their children above all else: “It remains to be seen which career they’ll choose. We hope with all our hearts that they’ll find a career they’re passionate and enthusi- astic about. Whether their journey one day leads them to our company is com- pletely up to them and less important.” The 3 rd , 4 th and 5 th generations of the family at the production site in Lucerne Matthias and Raphael are known for closely observing the world around them. When something extraordinary happens in the world or an incident in Central Switzerland becomes a talking point, in a flash they create an apt speciality or launch a special marketing initiative. And that makes headlines. At the cutting edge Social media is an integral part of our daily lives – and one that makes globali- sation particularly noticeable. The trend of Dubai chocolate, for instance, has swiftly made its way to Switzerland, too, via TikTok. Confiserie Bachmann reacted quickly and launched its Schutzengeli® Dubai Style – a take on Dubai chocolate combined with respect for others. Matthias and Raphael Bachmann have shared many more stories from their everyday lives in two podcasts: in a conversation with the Central Switzerland Chamber of Industry and Commerce (IHZ) and in the “KMUStorys” (“SME stories”) podcast from the Swiss Venture Club (SVC). Comfort food for commuters In 2017, when Lucerne station was closed for days due to an accident, Confiserie Bachmann employees handed out comfort food at the spot where buses were departing from: 3,500 free croissants were given out, with one in 200 bags containing a “Pink Pass” – a voucher for a commute to work in a Bachmann company car. An awfully sweet family Sometimes, our unconventional specialities and marketing initiatives suddenly put us in the limelight – as this article from Schweizer Illustrierte , which features us as an “awfully sweet family”, demonstrates. www.confiserie.ch/ SVC-Podcast www.confiserie.ch/ IHZ-Podcast 19