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The 3 rd Bachmann generation Bachmann pink By the way, Raymond also invented Bachmann pink. In the 1970s, he decided to have the front of his small local bakery painted pink. And that was at a time when the colour pink was pri- marily used in the cosmetics industry and men were not keen on being seen with a pink Bachmann bag. The pink storefront became our company colour, which is recognisable as Bachmann pink even from a distance. “Senior Manager” Even though the family business has long been managed by his sons, there would be no Confiserie Bachmann without its patron. In his honorary role as “Senior Manager”, Raymond (85) visits the Lucerne bakery several times per week. His feedback on new products and eye for the highest quality are in high demand. His sons, Matthias and Raphael Bachmann, know that “our father still knows the market very well. He closely monitors it and contributes his ideas. We often discuss important decisions with him, as we want his val- ues to also influence our management of the company.” Book “Die Bachmanns – Eine Familie von Gründern” (in German only): www.confiserie.ch/buch 10 years as the bakers’ guild master and now an honorary guild master Raymond Bachmann with the first delivery vehicle 15