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7 10 6 2020 | 7 Confiserie Bachmann begins to cultivate spelt and rye bread to Demeter quality in Sempach Station. 2021 | 8 Confiserie Bachmann is named the most popular bakery/confectionery in Switzerland by the gourmet magazine Falstaff. 2022 | 9 Rebranding of the Schutzengeli® design and go-live of the new website at www.schutzengeli.ch . 2023 | 10 Opening of the 21st specialist store on Bleicherweg in Zurich. 2023 The specialist store in Länderpark in Stans, including a 130-seat café, undergoes renovation. 9 The evolution of a culinary brand Think pink – the history of our colour We were pink before anyone associated the colour with sweet things, at a time when, unlike today, noman would choose to be seen carrying a pink bag on the street. But we stuck with it and weren’t put off by the sneers. Today, people envy us for our consistent colour marketing. A five-year-old boy was asked by his mum: “Did you see that funny pink car drive past?” Even though he wasn’t yet able to read, he knew immediately what was meant and asked: “Mum, do you mean the Bachmann car?” And he was right. Pink is not just pink, pink is BACHMANN. Everybody knows that! 1897 1936 1965 1976 1998 since 2006 13 Milestones